Overview
Created for a founder who turned from modern formulas to ancestral ones, the brand was built to be bigger than the product. Tallow and adaptogens came with a story worth believing, and the world built around it. Warm color, and soft lines, held together so completely the brand is already expanding past skincare into accessories.
Created for a founder who turned from modern formulas to ancestral ones, the brand was built to be bigger than the product. Tallow and adaptogens came with a story worth believing, and the world built around it. Warm color, and soft lines, held together so completely the brand is already expanding past skincare into accessories.
CLIENT
Velvet Root
YEAR
2025
DELIVERABLES
Brand strategy Brand + business build Creative direction Identity direction Website design Content + campaign direction
ROLE
Creative Director // Business Strategist
Other projects
