Overview
Created for a founder who turned from modern formulas to ancestral ones, the brand was built to be bigger than the product, giving tallow and adaptogens a world of warm color and soft lines so complete it's already expanding past skincare into accessories, the old way reading as the luxury at every step.
Created for a founder who turned from modern formulas to ancestral ones, the brand was built to be bigger than the product, giving tallow and adaptogens a world of warm color and soft lines so complete it's already expanding past skincare into accessories, the old way reading as the luxury at every step.
CLIENT
Velvet Root
YEAR
2025
DELIVERABLES
Brand strategy Brand + business build Creative direction Identity direction Website design Content + campaign direction
ROLE
Creative Director // Business Strategist
Other projects
