Overview

Charleston's Old Village doesn't do grand openings, so we didn't give it one. The Village Salon arrived how this neighborhood prefers all things to arrive, as though it had always been there. A beauty parlor of 1950s conviction and contemporary practice, where nostalgia set the standard of service rather than dressing it.

Charleston's Old Village doesn't do grand openings, so we didn't give it one. The Village Salon arrived how this neighborhood prefers all things to arrive, as though it had always been there. A beauty parlor of 1950s conviction and contemporary practice, where nostalgia set the standard of service rather than dressing it.

CLIENT

The Village Salon

YEAR

2023

DELIVERABLES

Creative direction Brand identity Campaign concept Production direction

ROLE

Creative Director // Brand Strategist