Overview
Historic neighborhoods don’t forgive newcomers who try too hard. Created for a salon’s rebrand and launch in Charleston’s Old Village, the brand and launch campaign revived the 1950s beauty parlor with enough polish that nostalgia became the experience.
Historic neighborhoods don’t forgive newcomers who try too hard. Created for a salon’s rebrand and launch in Charleston’s Old Village, the brand and launch campaign revived the 1950s beauty parlor with enough polish that nostalgia became the experience.
CLIENT
The Village Salon
YEAR
2023
DELIVERABLES
Creative direction Brand identity Campaign concept Production direction
ROLE
Creative Director // Brand Strategist
Other projects
