Overview
Ballet perfected the art of not speaking up. Created for a podcast where the world’s most celebrated dancers finally speak unfiltered, the brand was built on the pointe shoe’s box, with the identity and art direction designed around the moment a dancer pushes past it, on stage and on the record.
Ballet perfected the art of not speaking up. Created for a podcast where the world’s most celebrated dancers finally speak unfiltered, the brand was built on the pointe shoe’s box, with the identity and art direction designed around the moment a dancer pushes past it, on stage and on the record.
CLIENT
Pushing Over the Box
YEAR
2025
DELIVERABLES
Creative direction Brand identity Business model development Production direction
ROLE
Creative Director // Brand Strategist
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