Here are some common scenarios:
SOMETHING ISN'T WORKING...
You know something is broken, but the underlying cause is a mystery. Maybe your team is too swamped to investigate why their efforts aren't achieving results. Maybe your market is changing. As a consultant, I will set your team up for success: diagnosing problems, troubleshooting, reinventing and creating an executable plan for ongoing success all without the long-term commitment of a senior hire.
CHANGE REQUIRES EXPERTISE
Early-stage startups, transactions, transitions, pivots, pilots, reinventions, rebrands and rapid growth. Moments like these call for expertise, a leader who has been here before. Enter me, a marketing executive capable of asking (and answering) hard questions and providing the skills you need to navigate strategic seasons of change.
YOU NEED A BUILT-FOR-PURPOSE TEAM TO TACKLE SOMETHING NEW
Preparing to enter a new market? Considering launching to a new segment? Incorporating an acquired company's portfolio post-acquisition? Doing something big and new is never easy, but I can help you make a plan before you start the climb. I will ensure you have the right resources and relationships to succeed, both internal and external. I will also work with your marketing team to ensure everyone is bought-in, motivated and supported.
A HIGH PREFORMING TEAM NEEDS ASSESSMENT & MENTORSHIP
It's a common scenario: The business model matured, but your marketing team has not. If you're ready to make some marketing organizational changes, I will serve as a fresh pair of experienced eyes to assess your in-house team then recommend and execute the shift you need, from sequenced FTE changes to contractor and agency spend.
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If you're concerned about team morale and want to prevent attrition in a high-performing team, a positive, stabilizing presence will work wonders. As an experienced mentor, I can help raise performance and boost morale to create a productivity halo.